When you have extra machinery or equipment lying around that you don’t need, selling it online can be a great way to recover some money and make space for material that you do need. If you want to sell used machinery successfully, a little strategic planning is well worth the time and effort.
Here are some basic tips to keep in mind when you sell surplus equipment online:
Do Your Research – If you want your ad or listing to stand out from the competition, the secret lies in accurate and detailed information. If you don’t have data about a product’s technical specifications, features and usage, look these up online. You could also contact the manufacturer to get these details if required.
Potential buyers will want to know as much as possible about any product before purchasing it, but they also want to be sure they’re getting a good deal. Go online to check current prices for any equipment you’re selling, both new and used, so you can decide on a selling price accordingly.
Price It Right – One of the biggest mistakes you can make when you sell used machine online is pricing it too high or too low. Asking for too much money will drive away potential buyers. And while you definitely want your price to be competitive, you also don’t want to end up losing money on the sale either.
Researching the price of new and used equipment online is a good starting point. Next, you need to assess the condition of your item and pick a fair price. If the machinery in great working order with no missing parts or physical damage, the pricing can be higher than for equipment that’s seen better days.
Take Good Photos – Clear and close-up images can be a huge advantage when you want to sell used machinery on the Internet, where buyers cannot physically touch or view the product. Include at least one picture that shows the full machine, and a couple of photos taken from other angles or zoomed in.
Ensure the equipment is thoroughly cleaned, photographed in good light and placed against a contrasting background. For an idea of scale or size, include an image of someone standing next to the machine or holding it in their hand. If extra peripherals or accessories are included, place these in the main image that shows in search results.
Work on the Title – When you sell anything online, the title or headline of your listing is what will show up in search results. It is also the first thing that a prospective buyer will see when they click on your ad, so make sure it’s relevant, engaging and easily searchable. The key to this is using the right keywords in a creative manner.
Ideally, a good title should feature the item name, part or model number, brand, as well as a short mention of its condition. Depending on the marketplace where you’re selling, you may also want to include a location. Use as many keywords as possible, but avoid making the headline too long or confusing.
Describe the Item – After you have captured a potential buyer’s attention with a great headline and display image, you need to describe the item effectively. Not only does a detailed description make a listing more attractive, it also cuts down on the number of questions people will have when they contact you.
Include a full explanation of the item’s specifications, condition and intended use. Be honest about any damage, wear and tear or missing parts, and mention whether the price is fixed or negotiable. Being clear about the pricing and details will help prevent wastage of time for both you and prospective buyers.
If you’re looking for used machinery for sale in India or interested in selling used/surplus equipment online, sign up with EzyTrader today!