The digital world has become a great marketplace to sell and buy used machinery. If you want to use this medium for putting up your used machinery for sale, you may have to learn the art of clicking photographs that are good enough to impress your potential buyers.
Thankfully, these tips can help you take really good photos and increase your chances of making a quick used machinery sale.
1. Wipe the Lens Clean
The camera lens has to be clean if you want to capture better pictures of your old machinery. Use a lens cloth to wipe the lens and the lens cap clean.
2. Use Natural Light
Natural light is bright and beautiful. It also makes your photos look crisper. If your used machinery isn’t too heavy, you can take it outside to use the natural light. However, don’t take pictures when the sun is the brightest. The best time to shoot is half an hour after sunrise or an hour before sunset. However, with a large machinery, taking it outside is not a choice. In such a case, you can use the camera’s white balance setting, or you can also use a software like Photoshop to adjust the light settings.
3. Keep the Background Simple
To take clearer photos of your used machinery, you should place it in a better background against a plain or white wall. If you cannot move the used machinery, hang a white sheet behind it. Make sure that you clean the clutter around the equipment. A messy background will distract the potential buyers.
4. Don’t Zoom Instead Step Closer
Zooming may be a convenient option to make things appear closer to you, but it ruins the quality of the photo. Rather, you should step closer and move around your used machinery to take quality pictures.
5. Take Horizontal Photographs
If you have noticed, everything on the web is horizontal. Make your photos horizontal too for better presentation online.
6. Use High-Resolution Photos
You have put up your used machinery for sale and your ultimate purpose is to find a buyer. A high-resolution photo will help to gain the attention of your buyer. Too large or too small photos won’t have an impact on your buyers. Try the medium setting on your camera. If needed the buyers will zoom into the photo to view the information.
7. Focus on the Elements that Matter
If you want to make this sale happen, you need to have a lot of options in photographs. You should actually go on a shooting spree, trying to take photographs using different angles. You may also want to take close-ups of the equipment’s important parts like the control panel, engine, etc. Such photos instantly get the buyer’s attention.
8. Use Editing Tricks
You may want to use a few editing tricks to enhance the quality of the photo. Don’t go overboard with these editing tricks; you do not want to make your equipment look unreal.
9. Don’t Leave out the Specification Tags
If you have put up your used machinery for sale, your buyers would definitely like to see the equipment’s technical specification. Make sure you take a picture of the specification and include it along with other photographs in your listing. To capture the tiny engraved specification tag on your second-hand machinery, you may want to use the macro setting on your camera.
10. Use a Tripod
Blurry pictures are any photographer’s nightmare. You can prevent the usual camera shakes and take clear and sharp photos by using a tripod.
Good pictures speak a thousand words. If by following these tips you have been successful in taking super-impressive photographs, you are all set to crack a sale.
If you are looking for help to put up your used machinery for sale, contact EzyTrader. The experts at EzyTrader will help you get in touch with the right customer and sell your old machinery at the best price.